From an ROI viewpoint,
the keys to managing technology IP are valuation and recognizing licensing
opportunities that are consistent with the entity's business model.
Licensing is one of the most powerful
business tools available today for companies and institutions owning
rights to commercially viable technology. Ongoing revenues from royalties
and the prospect of next generation product licensing fees can be
significant.
Technology valuation is an
essential element of value creation and strategic development. By
utilizing a multidisciplinary approach that takes into account key
intangible factors, we assist our clients in answering the critical
question, "What is the true market value?"